Brand Positioning and Voice Details
Defines positioning and describes how to properly tell the Dolby Atmos® brand story, including voice and restrictions.
Brand Positioning
Not consumer-facing copy, for your internal use only
FOR: people who want to have the best entertainment experiences DOLBY ATMOS® is: the sound technology.
THAT: puts them inside the experience.
SO: they are powerfully moved by entertainment.
THAT: puts them inside the experience.
SO: they are powerfully moved by entertainment.
Brand Voice Guidance
Not consumer-facing copy, for your internal use only
• Emotive
• Vivid
• Expert
• Engaging (not too technical too soon in the message)
• Respectful of artists and partners: Dolby Atmos is an ingredient that helps make content/products shine.
• Never arrogant
• Vivid
• Expert
• Engaging (not too technical too soon in the message)
• Respectful of artists and partners: Dolby Atmos is an ingredient that helps make content/products shine.
• Never arrogant
Messaging Restrictions
• The brand signature “Go Inside the Story with Breakthrough Sound” (and the alternate version “Go Inside the Story”) can be used only in communications related to Dolby Atmos and featuring the Dolby Atmos logo.
• You can use the graphic version of the brand signature provided, or you can write it out in text.
• The brand signature should generally be the lead message for Dolby Atmos.
• You can use the graphic version of the brand signature provided, or you can write it out in text.
• The brand signature should generally be the lead message for Dolby Atmos.
