Logos
Color versions and specifications
There are two approved colors for Dolby Atmos logos.
Backgrounds
Be sure to place Dolby logos on backgrounds that make them easy to read. One-color black logos must be placed on background tints of 50 percent or lighter. One-color white logos must be placed on background tints of 50 percent or darker.
You can use any background color as long as it's single-color and high-contrast. If you're placing a Dolby logo on an illustration or photograph, make sure you position it on an area without patterns or color variations.
You can use any background color as long as it's single-color and high-contrast. If you're placing a Dolby logo on an illustration or photograph, make sure you position it on an area without patterns or color variations.
Clear space
Dolby Atmos branding uses two distinct clear space specifications brandmark height or brandmark width - depending on the exhibitor application. It's essential to keep clear space around the Dolby Atmos logo for brand integrity and legibility. The logo clear space is determined by the height or width of the brandmark. Keep the clear space clear. Don't put any other trademark, logo, graphic, text element, or illustration within the clear space area. Additionally, maintain the clear space between the logo and the edge of the layout, wether print or digital. If the logo is placed on an illustration or photographic image, the clear space area must be even-toned and pattern-free, and allow for high contrast between the logo and the background.
Incorrect Usage
The Dolby Atmos logo, and all its format, color, and use-case variations, were deliberately designed to meet varied needs across different contexts and applications. The logo artwork is not to be edited or altered in any way.
1. Don't scale the logo disproportionately.
2. Don't rotate the logo.
3. Don't crop the logo.
4. Don't add graphic elements around or near the logo.
5. Don't alter relationships within or delete components of the logo.
6. Don't use multiple colors within the logo.
7. Don't distort the logo.
8. Don't apply effects to the logo.
9. Don't make a pattern with the logo.
10. Don't place the logo on patterned or competing illustrative backgrounds.
11. Don't place the logo on low contrast or "busy" photographic backgrounds.
12. Don't place the logo on unauthorized applications.